Digital Marketing Manager

Digital Marketing Manager Responsibilities: • Develop and implement digital marketing strategies that align with the overall marketing goals and objectives of the company • Conduct market research to identify target audiences, industry trends, and competitive landscape to optimize digital marketing efforts • Manage and optimize digital advertising campaigns, including pay-per-click (PPC), display ads, social media ads, and other online advertising platforms • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement • Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings and increase website traffic • Create and curate engaging and high-quality content for digital channels, including websites, blogs, social media platforms, email marketing, and other digital platforms • Manage and grow social media presence across relevant platforms, including content creation, community engagement, and performance tracking • Utilize marketing automation tools and customer relationship management (CRM) systems to nurture leads, automate campaigns, and track customer interactions • Collaborate with cross-functional teams, including designers, developers, and content writers, to ensure the alignment and consistency of digital marketing campaigns • Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and provide recommendations for innovation and improvement. • Creation of internal communications as needed. • Assist with other marketing-related tasks in the broader marketing team. • Work closely with the Creative team to create visually compelling and on-brand social media content. • Compiling market research, forecasts, competitor analyses, campaign results, and consumer trends. • Overseeing the management and optimisation of websites to ensure they effectively communicate product value propositions and drive conversions.

                                    If this opportunity aligns with your career goals, kindly share your updated resume with us at hr@planetmedia.in