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Marketing Manager(Exp:6+years)

Webandcrafts

Thrissur

in 13 days

Marketing Manager(Exp:6+years) Responsibilities

  1. Marketing Strategy & Planning: *Define and execute the marketing roadmap aligned with organizational goals and sales targets. *Position the company effectively in domestic and international markets. *Identify new market opportunities, competitor movements, and emerging tech trends.
  2. Sales Enablement & Collaboration: *Partner with the sales team to align on GTM (Go-To-Market) strategies, ICP (Ideal Customer Profile), and messaging. *Develop high-converting sales collateral, pitch decks, case studies, and client communications. *Support account-based marketing (ABM) initiatives to nurture enterprise leads.
  3. Demand Generation & Lead Nurturing: *Lead integrated campaigns across digital, email, events, and performance marketing to generate qualified leads. *Own and optimize the marketing funnel — from awareness to conversion. *Leverage automation tools to manage and track campaign performance and lead nurturing.
  4. Branding & Content Leadership: *Build a consistent brand identity across all platforms and touchpoints. *Oversee creation of engaging content — blogs, videos, whitepapers, and social media. *Champion storytelling that connects emotionally with target audiences and differentiates the brand.
  5. Digital Marketing & Analytics *Oversee SEO/SEM, website performance, social media, and paid campaigns. *Use analytics to track KPIs such as CAC, MQLs, conversion rates, and campaign ROI. *Continuously improve campaign performance using insights and A/B testing.
  6. Team & Budget Management: *Build and lead a high-performing marketing team. *Manage marketing budgets with a strong focus on cost-efficiency and measurable impact. *Drive internal marketing to build a strong employer brand in alignment with HR.

Requirements

*6+ years of progressive experience in marketing within IT services or SaaS. *Proven success in lead generation, sales alignment, and digital marketing. *Strong experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho). *Exceptional communication and stakeholder management skills. *Creative mindset with data-driven decision-making ability. *Understanding of agile marketing and modern tech stacks is a plus. *A strategic brain with an execution mindset. *The ability to connect cross-functional dots — sales, marketing, delivery. *Passion for technology and innovation. *Leadership presence and entrepreneurial thinking.

                                    If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com