Content Writer

Content Writer Position Overview:

Experience: 3 - 5 years Location: Kochi Infopark Work Mode: Work from Office Shift Time: 9AM to 6 PM IST

Key Responsibilities:

*Content Strategy & Creation -Develop high-quality content for blogs, product pages, case studies, eBooks, and email campaigns. -Ensure content aligns with the customer journey, buyer personas, and funnel stage. -Craft engaging copy that simplifies complex tech concepts for business audiences.

*SEO-Focused Writing -Research keywords and optimize content for search engines and user intent. -Maintain a clear internal linking structure and implement SEO best practices. -Monitor content performance using tools like Google Search Console and Ahrefs.

*AI & Productivity Tools -Use AI tools like ChatGPT, Jasper, or Frase to create content that feels natural and human. -Ensure AI-generated content follows SEO best practices and stays in line with Google’s guidelines. -Use these tools to improve speed, consistency, and overall content strategy — without compromising quality or risking SEO penalties.

*Cross-Functional Collaboration -Work closely with product, marketing, and sales teams to align messaging. -Convert product knowledge and feature updates into digestible, reader-friendly content. -Participate in brainstorming and editorial calendar planning sessions.

*Content Performance & Optimization -Audit and update underperforming content based on analytics insights. -Track KPIs such as organic traffic, engagement, leads generated, and rankings. -Continuously test and improve content formats and calls-to-action.

Requirements:

-Minimum 3 years of experience writing for SaaS, B2B tech, or legal tech industries. -Strong portfolio showcasing SEO-friendly and conversion-driven content. -Familiarity with HubSpot, WordPress, or any content management system. -Experience using tools like Google Analytics, Ahrefs, or SEMrush. -Passion for using AI and automation tools to speed up and improve writing workflows. -Strong written and verbal communication skills.

About the Company

At Global Infonet (Infopark, Kochi), you’ll be part of the in-house marketing team supporting our SaaS product Dock 365. You’ll focus on creating high-quality, SEO-driven content that drives growth for Dock 365 in the U.S. and global markets.

                                    If this opportunity aligns with your career goals, kindly share your updated resume with us at hr@global-infonet.com