Lead Generation Specialist

Brief DescriptionJob Title: Lead Generation SpecialistExperience Required: Minimum 1 year in the Software/IT industryEmployment Type: Full-Time Job Summary:We are looking for a motivated and detail-oriented Lead Generation Specialist to join our growing sales and marketing team. The ideal candidate will have at least 1 year of experience in the software industry, with a proven ability to identify, qualify, and nurture leads through various outbound and inbound channels. You will play a key role in building a strong pipeline of prospects for our sales team. Key Responsibilities:

Conduct market research to identify potential clients and target segments Generate leads via email campaigns, LinkedIn outreach, cold calling, and other digital tools Qualify prospects through discovery calls and prepare lead profiles for the sales team Maintain and update the CRM system (e.g., HubSpot, Salesforce) with accurate lead information Collaborate with marketing to align lead generation efforts with campaigns and strategies Track and report lead generation metrics and optimize processes based on performance Stay up-to-date with industry trends, target customer personas, and competitive landscape Preferred SkillsRequirements:

Bachelor’s degree in Business, Marketing, or a related field Minimum 1 year of experience in a lead generation or sales development role in the software or IT industry Familiarity with CRM software (e.g., Salesforce, HubSpot) Experience with lead generation tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, etc. Strong written and verbal communication skills Ability to work independently and as part of a team Goal-oriented with strong organizational and time management skills.

  Preferred Qualifications:

Experience working with SaaS products or B2B software sales Understanding of sales funnels and pipeline management Knowledge of email automation and campaign tools (e.g., Mailchimp, Lemlist)