Product Email Marketing Specialist

Brief DescriptionApply Now: https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c

Position: Senior Product Email Marketing Specialist (B2C) We’re looking for a data-driven and customer-obsessed email marketing specialist to lead the strategy, execution, and optimization of our B2C email campaigns. In this role, you’ll design and deliver impactful, personalized, and scalable email experiences that directly influence user engagement and business growth.

Key Responsibilities

Customer-Centric Campaign Strategy

Craft strategic, user-focused email campaigns rooted in real-time behavioral data and customer feedback.

Prioritize campaign performance through segmentation, list hygiene, automation, and anomaly detection to maintain platform reliability.

Scalable Personalization

Use automation platforms, machine learning, and behavioral insights to deliver dynamic, personalized email content at scale.

Optimization & Experimentation

Run continuous A/B tests on subject lines, design, copy, and CTAs to increase open rates, click-throughs, and conversions.

Analyze results to identify patterns and feed insights back into the campaign lifecycle.

Growth Through Data

Influence key growth metrics such as MQLs, SQOs, pipeline velocity, and revenue impact.

Deliver actionable performance reports and use insights to exceed KPIs and campaign goals.

Cross-Functional Collaboration

Partner with product, engineering, compliance, marketing, and partnerships teams to align email strategy with broader business initiatives.

Integrate email marketing seamlessly into product launches, feature rollouts, and go-to-market campaigns.

Preferred SkillsExperience:

10–15 years of hands-on experience in email marketing, including 3+ years in a leadership capacity.

Demonstrated success in designing and executing large-scale, data-driven email marketing strategies.

Technical Expertise:

Deep knowledge of email technologies, including webhooks, APIs, and ETL pipelines.

Proven ability to communicate and manage technical requirements in collaboration with Product, Engineering, and Data Science teams.

Analytical Strengths:

Advanced analytical capabilities to identify data trends and generate actionable insights for ongoing campaign optimization.

Skilled in leading experimentation roadmaps that deliver measurable performance improvements.

Industry Knowledge:

Strong grasp of the email marketing ecosystem, including deliverability best practices, compliance with global privacy regulations (e.g., GDPR, US Privacy laws), and growth marketing principles such as attribution and incrementality.

Leadership Qualities:

A proactive, self-motivated leader capable of driving both strategic initiatives and hands-on execution with minimal supervision.

What We Offer:

Competitive Compensation:An industry-leading rewards and benefits package.

Career Advancement:A high-impact role with the opportunity to lead and scale a global email marketing function.

Prestige & Purpose:Collaborate with one of the most respected names in the US startup ecosystem, making a tangible impact on business outcomes.

      Apply here : https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c/