Digital Marketer

Brief DescriptionAbout the Role Gaude Business Solutions is looking for a dynamic Digital Marketer to support our client Kidomo—a youth and family-focused brand that creates custom products like personalized gifts, accessories, and everyday essentials for kids and young adults. As part of this client project, you will work from Gaude’s Technopark office and operate under Kidomo’s brand and strategic vision. Your role will be to create, manage, and optimize online campaigns that resonate with two key segments: young parents of kids up to age 15, and teens/young adults aged 15 to 21.

Key Responsibilities

Plan, execute, and manage integrated digital marketing campaigns across channels like social media, Google Ads, influencer platforms, email, and affiliate networks.

Segment and analyze customer groups (parents vs. youth) to create tailored strategies that maximize engagement.

Develop performance-driven campaigns based on audience insights and trends in parenting, youth behavior, and personalization.

Grow and manage Kidomo’s presence on Instagram, Facebook, TikTok, YouTube, Pinterest, and Snapchat.

Identify and collaborate with relevant influencers—parenting bloggers, family creators, and Gen Z micro-influencers.

Monitor and report on key KPIs including traffic, engagement, conversions, and ROAS.

Leverage key gifting seasons (e.g., birthdays, school reopenings, holidays) to craft compelling product campaigns.

Oversee digital ad budgets, A/B test creatives, and iterate based on results and user behavior.

Preferred SkillsRequired Skills and Qualifications

Bachelor's degree in Marketing, Business, or a related field.

Minimum of 2 years of hands-on experience in digital marketing for consumer, youth, or family-focused brands.

Solid understanding of digital ad tools: Google Ads, Meta Ad Suite, and analytics platforms.

Proven ability to work with segmented audiences and adapt campaign language/visuals accordingly.

Strong creative thinking with a data-informed approach to performance marketing.

Excellent communication, collaboration, and organizational skills.

Preferred Skills

Direct experience managing influencer collaborations in the parenting, kids, or youth segments.

Certifications in digital advertising or web analytics (Google Ads, Meta Blueprint, etc.).

Knowledge of ethical advertising practices for kids and families.

Awareness of digital and cultural trends among Gen Alpha and Gen Z.

Why Join Us?

Be part of an exciting brand bringing smiles to kids and confidence to parents.

Work in a creative and collaborative office culture at Gaude Business Solutions.

Help shape how a new generation experiences personalized gifting and digital connection.