Email Marketing - Senior Specialist (B2C)

Brief Description About Us:

 Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding. Apply Here:https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c Job Title: Senior Product Email Marketing Specialist (B2C)Experience: 4–6 YearsLocation: Trivandrum, IndiaCompany: Way.com Role OverviewWay.com is seeking a results-driven, detail-oriented Senior B2C Email Marketing Specialist to lead our product-focused email marketing efforts. This role demands deep expertise in Mailchimp, a strategic approach to customer engagement, and the ability to drive product growth, retention, and conversions through data-backed, high-impact campaigns. Key Responsibilities

Email Strategy & Execution – Develop and execute powerful email marketing strategies that boost engagement, enhance retention, and drive conversions.

Campaign Management – Plan, launch, and refine campaigns, automations, and workflows using Mailchimp and other relevant platforms.

Audience Segmentation – Leverage customer insights to create segmented lists and deliver personalized, targeted content.

Performance Optimization – Run A/B tests on subject lines, content, and CTAs to continually improve results.

Cross-Functional Collaboration – Work with product, design, and content teams to craft visually appealing, high-impact emails.

Data & Analytics – Monitor key performance metrics, analyze results, and provide actionable recommendations to maximize ROI.

Compliance – Ensure all campaigns comply with regulations such as CCPA and CAN-SPAM.

Industry Awareness – Stay up to date with email marketing trends, tools, and best practices to keep our strategies competitive.

  Preferred Skills

4–6 years of hands-on experience in B2C email marketing, ideally within digital product or SaaS environments.

Proven expertise in Mailchimp, including automation setup, audience segmentation, and performance reporting.

Solid understanding of customer journey mapping and lifecycle marketing strategies.

Working knowledge of HTML/CSS for email design is a plus, though not mandatory.

Strong data-driven approach, with experience using tools such as Google Analytics, UTM tracking, and campaign reporting dashboards.

Ability to craft engaging, action-oriented email copy that drives conversions.

Excellent analytical skills with a focus on tracking, measuring, and optimizing campaign performance.

Proficient in A/B testing and iterative experimentation to improve results.

Exceptional communication and cross-functional collaboration skills.

      Apply here :https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c